In the world of digitalisation where eCommerce has become a major contributor in India’s economy, every business is trying to carve its niche in both domestic and foreign markets. India’s leading logistics enabler, Shiprocket, has expanded its boundaries and stepped in to proactively redefine the way businesses connect with their customers. Today’s competitive market demands businesses to delve deeper into their customers’ needs and behaviours. Customer data is at the heart of this process, and leveraging it effectively can be the key to success. However, with customers engaging across multiple platforms, devices, and channels, consolidating this data and drawing actionable insights can be challenging.

Shiprocket’s Universal Customer Number (UCN) ID is designed to address these challenges. UCN ID offers businesses a robust solution for enhancing customer data management, helping them create a unified customer profile, which allows for more personalised marketing strategies and improved customer engagement.

In this blog, we’ll explore how UCN ID enhances customer data management and drives business growth through better insights, seamless data integration, and personalisation at scale.

Understanding UCN ID: What is it and why does it matter?

The UCN ID is a unique identifier assigned to each customer, acting as a bridge between fragmented data points. In today’s multi-touchpoint environment, customers interact with brands through a variety of channels—websites, apps, social media, in-store visits, and more. Each interaction provides a wealth of data, but this data is often siloed within different systems, making it difficult to gain a comprehensive view of the customer.

UCN ID solves this by linking customer data from all these interactions into a single, unified profile. This 360-degree view of the customer enables businesses to deliver personalised experiences, improve marketing efficiency, and drive better business outcomes.

1. Unifying customer insights for better understanding

The first and most significant benefit of UCN ID is the enhanced customer insights it provides. Traditionally, businesses struggle with fragmented customer data—where different systems or teams hold incomplete pictures of a customer’s journey.

With Shiprocket’s UCN ID, all customer touchpoints, be it a purchase on the website, a visit to a physical store, or an interaction with a social media ad, are tied together. This enables businesses to:

• Build comprehensive customer profiles: UCN ID collects and consolidates data from multiple sources, such as eCommerce platforms, in-store interactions, and third-party marketing channels, to create a unified customer profile. This profile gives a holistic view of each customer’s behavior, preferences, and history.
• Understand customer behavior across channels: With all interactions unified under a single ID, businesses can track customer activity across various touchpoints, revealing patterns that may have gone unnoticed with siloed data. For example, knowing that a customer frequently browses on mobile but makes purchases in-store can help businesses tailor their messaging and offers to match that behavior.
• Leverage data-driven insights for decision-making: The unified customer view provided by UCN ID allows businesses to dive deeper into the data and extract actionable insights. This helps in decision-making around product recommendations, marketing strategies, and even operational improvements, leading to more effective and efficient customer engagement.

2. Seamless Data Integration Across Multiple Platforms

Data onboarding and integration are other areas where Shiprocket UCN ID shines. In a world where businesses operate across multiple domains, platforms, and touchpoints, ensuring that customer data is properly linked and integrated is a critical challenge. Disconnected data not only hampers customer understanding but also leads to missed opportunities in marketing and sales.

How does Shiprocket’s UCN ID enhance data integration?

• Linking customer data across domains: Our UCN ID simplifies the process of integrating customer data across different domains and stores. Whether your business operates multiple eCommerce platforms or multiple brands, Shiprocekt’s UCN ID links all interactions to a single customer profile. This ensures consistency in how a customer is recognised and engaged with, regardless of the touchpoint.
• Identity resolution through advanced matching: Using an identity graph, Shiprocket’s UCN ID matches various identifiers, such as email addresses, device IDs, or social media profiles, to the same customer, ensuring that all data points are tied back to the right person. This advanced matching process ensures that businesses are working with accurate, de-duplicated data.
• Real-time data synchronization: As customer interactions evolve, our UCN ID ensures that profiles are updated in real-time. This allows businesses to always work with the most up-to-date information about a customer, which is particularly useful for time-sensitive marketing efforts such as retargeting campaigns or personalised offers.

3. Improving personalisation and customer experience

In today’s competitive market, delivering a personalised experience is no longer a luxury but a necessity. Customers expect brands to understand their needs and offer relevant products and services. Shiprocket’s UCN ID is a game-changer in this space by enabling businesses to provide personalised experiences at scale.

How Shiprocket’s UCN ID drives personalisation?

• Tailored marketing campaigns: With a unified customer profile, businesses can personalise their marketing campaigns based on each customer’s preferences, behaviours, and purchase history. For instance, knowing the variety of products a customer has browsed in the past enables businesses to send personalised product recommendations or targeted promotions.
• Real-time updates to customer profiles: Our UCN ID updates customer profiles in real-time, ensuring that marketing strategies can evolve as customer behaviour changes. For example, if a customer starts showing interest in a new product category, the business can quickly adjust its marketing efforts to reflect this change, keeping the customer engaged with relevant content.
• Dynamic customer segmentation: The enriched data provided by Shiprocket UCN ID can help your business create dynamic customer segments based on real-time activity and preferences. This segmentation can be used to deliver personalised experiences across various channels, whether it’s sending customised emails, creating personalised ads, or curating product recommendations.
• Improved conversion funnel: By offering personalised experiences at every step of the customer journey, businesses can significantly improve their conversion rates. Whether it’s personalised messaging at the awareness stage or tailored offers during the consideration phase, Shiprocket’s UCN ID enables businesses to meet customer needs at the right moment, improving the likelihood of conversion.

4. New targeting opportunities for business growth

The power of our UCN ID extends beyond data management and personalisation, it also opens up new opportunities for businesses to grow by targeting the right customers more effectively.

Key areas for business growth with our UCN ID:

• Innovative targeting methods: Shiprocket’s UCN ID can help your business implement new targeting methods by identifying key customer segments that can be targeted with tailored marketing strategies. This could include targeting customers who have visited similar stores, frequently engage with specific products, or exhibit certain purchasing behaviours.
• Cross-sell and upsell opportunities: By using Shiprocket’s UCN ID to understand what products customers have previously purchased, your business can make highly relevant cross-sell and upsell recommendations. For example, if a customer bought a camera, you could recommend accessories or upgrades that fit well with that purchase.
• Location-based targeting: UCN ID allows your business to target customers who visit their store or similar stores across multiple locations. This geographical data can be used to send location-specific promotions or offers, increasing the chances of a customer visiting your nearby store.

Conclusion: Empowering Businesses to Thrive with UCN ID

Shiprocket’s UCN ID is a powerful tool that enhances customer data management by providing a unified view of customer interactions, enabling seamless data integration, and delivering personalised experiences at scale. It allows businesses to implement data-driven strategies, improve customer engagement, and open new avenues for growth through innovative targeting.

By leveraging the capabilities of our UCN ID, your business can transform their customer relationships, creating more meaningful, relevant, and timely experiences that drive loyalty, and satisfaction to help your brand grow.