In today’s digital era, building a brand that stands out from the crowd is critical to business success. One of the most significant touchpoints that a customer has with a brand is through their order tracking page. However, most tracking pages are bland and lack personality, leaving customers feeling disconnected from the brand.
That’s where Brand Boost, the ultimate branded tracking page powered by Shiprocket, comes in. In this blog post, we’ll discuss why the product development team at Shiprocket planned to launch this product and how it’s helping users. We’ll also cover the issues this product addresses and how it’s making a difference.
Why We Planned to Launch Brand Boost
As a leading logistics aggregator, Shiprocket has always been committed to providing the best customer experience to its sellers and their buyers. We understand that order tracking pages are an essential touchpoint for customers to engage with a brand. However, we noticed that most tracking pages lack the personal touch brands need to build an emotional connection with their customers.
To address this issue, we created Brand Boost, a unique branded tracking page that allows brands to create a personalized experience for their customers. Brands can customize their tracking page with their logo, brand colors, product recommendations, and much more, creating a consistent brand experience from start to finish.
What Issues Brand Boost is Addressing
Brand Boost is addressing several issues that are prevalent in traditional tracking pages, including:
Lack of Personalization: Traditional tracking pages lacks personalization, leaving customers feeling disconnected from the brand.
Inconsistency in Brand Experience: Brands that fail to maintain a consistent brand experience across all touchpoints risk losing customer loyalty and trust.
Missed Opportunities for Sales: Traditional tracking pages do not provide opportunities for brands to cross-sell or upsell products to customers, resulting in missed sales opportunities.
Strategy and Technology Used Behind Brand Boost
When it comes to online shopping, the journey of a buyer does not always end after the purchase. The order tracking process can often be a frustrating experience for buyers, with multiple steps involved in tracking their package, and no branding to be seen on these pages. However, with the introduction of Brand Boost, sellers now have the opportunity to provide their customers with a branded experience. This innovative solution allows them to add logo and customize the themes of the tracking page, making the entire order-tracking process a more pleasant and personalized experience for their buyers.
Brand Boost offers more than just branding. Data shows that buyers typically open the tracking page 2-3 times per order. Sellers can take advantage of this opportunity to up-sell and cross-sell their products. By showcasing the bestselling, trending, and newest products on the tracking page, sellers can increase the chances of buyers making additional purchases. By combining technology and strategy, this innovation is a powerful tool that can help sellers not only improve the order-tracking process but also drive additional sales.
Final Takeaway!
Brand Boost is the ultimate branded tracking page that helps brands enhance their customer experience, increase brand recall, and boost sales. Brands can create a personalized experience that resonates with customers, strengthening their emotional connection with the brand.